The house
A small house, deliberately
We began in 2016 with one pit loom in Varanasi and a stubborn idea: that a garment should be able to tell you who made it, where, and for how long. Ten years on we work with six ateliers and release fewer than four hundred pieces a year.
Nothing here is produced to a season. A jamdani saree takes as long as it takes; a bridal skirt can hold a frame for nine months. We would rather be late than thin.
01
Named makers
Every garment carries the atelier and the lead karigar on its label. If we cannot name who made it, we do not sell it.
02
No restocks
A warp is finite. When a chapter closes we photograph the last piece and move the loom on.
03
Whole payment upfront
Artisans are paid in full when the piece is commissioned, not when it sells.
04
Repair for life
Any piece can come back for re-embroidery, re-fall or re-lining, for as long as the house exists.
Ateliers
Where the work happens
- Varanasi, Uttar PradeshBrocade and zari weaving — 14 pit looms
- Kanchipuram, Tamil NaduKanjivaram silk with interlocked borders — 9 looms
- Lucknow, Uttar PradeshChikankari and zardozi frames — 31 karigars
- Jaipur, RajasthanGota patti, sheesha and hand block — 18 karigars
- Shantiniketan, West BengalKantha, one artisan per saree — 22 makers
- Bengaluru, KarnatakaFinishing, fittings and the flagship fitting room